The 25^th International Distributors Workshop (Middle East region) was held at the Traders Hotel in Dubai, United Arab Emirates (UAE) from March 12 to 13, with the theme of ‘2011: Seegene’s System Approach’. Ten representatives from 5 different countries including UAE and Saudi Arabia participated in this workshop and were introduced to Seegene’s Multiplex PCR system. Participants were also provided with individualized training program on the instruments, products and on local sales strategies.

The main purpose of this workshop was to expand Seegene’s sales network in the Middle Eastern Molecular Diagnostics market. This market has shown significant growth rate over the last few years. Due to the active participation and a great enthusiasm of the participants Seegene has decided to make this workshop a continuous event.