On January 12, 2016, Seegene officially launched its Arabic website. In conjunction with the founding of its Middle East subsidiary, the company created a version of its website for the Arabic region in the local language so that it can be easily accessible and serve as a more direct avenue of corporate promotion.

The president of Seegene’s Middle East subsidiary, who supervised the creation of the new website, emphasized its necessity, stating: “By providing all information, which had previously only been available in English, in the local language, we will be able to gain the trust of many more customers in the Middle East. The best means of bringing about globalization is through communication.”

Medical equipment industries are demonstrating rapid growth throughout the world, but large-scale investment in the medical industry has been particularly concentrated in Arabic-speaking countries. Therefore, the launch of an Arabic website is expected to play a critical role in expanding Seegene’s presence in the Middle East.